of lost copies. We don't acknowledge any obligation,
legal or moral, to do this; but we love our subscribers--more or less
disinterestedly--and try to do them all the kinds of good we can. Partly
to enable us to do that, as long as the subvention is given, we follow the
example of the excellent Pooh Bah, and put our pride (and the subvention)
into our pockets. Even if we did not love our subscribers so, we should
have to do the pocketing all the same, because our competitors do.
Competitors are always a very shameless sort of people.
We wish, however, that Uncle Sam would keep his subvention in his own
pocket, and so lead to a higher plane all competitors in the magazine
business, including some of those who don't want to rise to a higher
plane. The best of such a proceeding on his part would be that he would
also, through the complicated influences described in the article referred
to encourage up to a higher plane those who write for popular magazines.
Those who write for THE UNPOPULAR REVIEW are, of course, on the highest
possible plane already. This remark is made solely for the benefit of
readers taking up the REVIEW for the first time. To others it is
superfluous, and if there is anything we try to avoid, it is, as we have
so many times to tell volunteer contributors, superfluities. Even
popularity we do not try to avoid, but--!
The foregoing paragraph was written with little thought of what was coming
to be added to it. You and we have something to be proud of. Our REVIEW
has been doing its part in saving all Europe from the waste of hundreds of
millions of money, and the literatures of all Europe from a degradation
like that through which our own is passing. Read the following letter:
Dear Mr. [Editor]:
I have already sent a line through ---- thanking you for the copy
of THE UNPOPULAR REVIEW, which you were good enough to send me,
but I should like to repeat my thanks to you again direct, and at
the same time, tell you how the REVIEW has been of service to
European publishers.
The article in the last number entitled _Our Government Subvention
to Literature_ naturally interested me very much from a personal
point of view, but the statistics you give showing the effect of
second class matter rate on book sales was very valuable to me as
the representative of the English Publishers on the Executive
Committee of the International Publishers Congress.
A
|