s, but we ain't: going to pay for that,"' said Sugarman the
_Shadchan_.
"That doesn't matter," said De Haan. "It'll look well--we can fill up a
whole page with it. You know what Jews are--they won't ask 'is this
paper wanted?' they'll balance it in their hand, as if weighing up the
value of the advertisements, and ask 'does it pay?' But it _will_ pay,
it must pay; with you at the head of it, Mr. Leon, a man whose fame and
piety are known and respected wherever a _Mezuzah_ adorns a door-post,
a man who is in sympathy with the East End, and has the ear of the West,
a man who will preach the purest Judaism in the best English, with such
a man at the head of it, we shall be able to ask bigger prices for
advertisements than the existing Jewish papers."
Raphael left the office in a transport of enthusiasm, full of Messianic
emotions. At the next meeting he announced that he was afraid he could
not undertake the charge of the paper. Amid universal consternation,
tempered by the exultation of Ebenezer, he explained that he had been
thinking it over and did not see how it could be done. He said he had
been carefully studying the existing communal organs, and saw that they
dealt with many matters of which he knew nothing; whilst he might be
competent to form the taste of the community in religious and literary
matters, it appeared that the community was chiefly excited about
elections and charities. "Moreover," said he, "I noticed that it is
expected of these papers to publish obituaries of communal celebrities,
for whose biographies no adequate materials are anywhere extant. It
would scarcely be decent to obtrude upon the sacred grief of the
bereaved relatives with a request for particulars."
"Oh, that's all right," laughed De Haan. "I'm sure _my_ wife would be
glad to give you any information."
"Of course, of course," said Gradkoski, soothingly. "You will get the
obituaries sent in of themselves by the relatives."
Raphael's brow expressed surprise and incredulity.
"And besides, we are not going to crack up the same people as the other
papers," said De Haan; "otherwise we should not supply a want. We must
dole out our praise and blame quite differently, and we must be very
scrupulous to give only a little praise so that it shall be valued the
more." He stroked his white, beard tranquilly.
"But how about meetings?" urged Raphael. "I find that sometimes two take
place at once. I can go to one, but I can't be at both.
|