(Macmillan, 1902), p. 81.

A party tune is equally automatic in its action, and, in the case of
people with a musical 'ear,' even more effective than a party colour as
an object of emotion. As long as the Marseillaise, which is now the
national tune of France, was the party tune of the revolution its
influence was enormous. Even now, outside of France, it is a very
valuable party asset. It was a wise suggestion which an experienced
political organiser made in the _Westminster Gazette_ at the time of
Gladstone's death, that part of the money collected in his honour should
be spent in paying for the composition of the best possible marching
tune, which should be identified for all time with the Liberal Party.[18]
One of the few mistakes made by the very able men who organised Mr.
Chamberlain's Tariff Reform Campaign was their failure to secure even a
tolerably good tune.

[18] _Westminster Gazette_, June 11, 1898.

Only less automatic than those of colour or tune come the emotional
associations called up by the first and simplest meaning of the word or
words used for the party name. A Greek father called his baby 'Very
Glorious' or 'Good in Counsel,' and the makers of parties in the same
way choose names whose primary meanings possess established emotional
associations. From the beginning of the existence and activity of a
party new associations are, however, being created which tend to take
the place, in association, of the original meaning of the name. No one
in America when he uses the terms Republican or Democrat thinks of their
dictionary meanings. Any one, indeed, who did so would have acquired a
mental habit as useless and as annoying as the habit of reading Greek
history with a perpetual recognition of the dictionary meanings of names
like Aristobulus and Theocritus. Long and precise names which make
definite assertions as to party policy are therefore soon shortened into
meaningless syllables with new associations derived from the actual
history of the party. The Constitutional Democrats in Russia become
Cadets, and the Independent Labour Party becomes the I.L.P. On the other
hand, the less conscious emotional associations which are automatically
excited by less precise political names may last much longer. The German
National Liberals were valuable allies for Bismarck during a whole
generation because their name vaguely suggested a combination of
patriotism and freedom. When the mine-owners in the Transvaal d