five dollars a week. The publisher has not made any more,
if quite as much as the author, and until a book has sold two thousand
copies the division is fair enough. After that, the heavier expenses of
manufacturing have been defrayed and the book goes on advertising itself;
there is merely the cost of paper, printing, binding, and marketing to be
met, and the arrangement becomes fairer and fairer for the publisher.
The author has no right to complain of this, in the case of his first
book, which he is only too grateful to get accepted at all. If it
succeeds, he has himself to blame for making the same arrangement for his
second or third; it is his fault, or else it is his necessity, which is
practically the same thing. It will be business for the publisher to
take advantage of his necessity quite the same as if it were his fault;
but I do not say that he will always do so; I believe he will very often
not do so.
At one time there seemed a probability of the enlargement of the author's
gains by subscription publication, and one very well-known American
author prospered fabulously in that way. The percentage offered by the
subscription houses was only about half as much as that paid by the
trade, but the sales were so much greater that the author could very well
afford to take it. Where the book-dealer sold ten, the book-agent sold a
hundred; or at least he did so in the case of Mark Twain's books; and we
all thought it reasonable he could do so with ours. Such of us as made
experiment of him, however, found the facts illogical. No book of
literary quality was made to go by subscription except Mr. Clemens's
books, and I think these went because the subscription public never knew
what good literature they were. This sort of readers, or buyers, were so
used to getting something worthless for their money that they would not
spend it for artistic fiction, or, indeed, for any fiction at all except
Mr. Clemens's, which they probably supposed bad. Some good books of
travel had a measurable success through the book-agents, but not at all
the success that had been hoped for; and I believe now the subscription
trade again publishes only compilations, or such works as owe more to the
skill of the editor than the art of the writer. Mr. Clemens himself no
longer offers his books to the public in that way.
It is not common, I think, in this country, to publish on the half-
profits system, but it is very common in England, where, owi
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