this issue as the advertisement of
the Boynton Furnace Co., on page xi. The reasons for the award may be
a guide to others engaged in similar work, and consequently we
reproduce several of the other designs for comparison with Mr.
Clark's.

It must be remembered that the first consideration in this problem is
the effectiveness as advertising matter of the design submitted--its
artistic merits, although important, are distinctly secondary to this
quality. The medium in which it is to be used and the clientage to
which it is intended to appeal must also be constantly borne in mind.

[Illustration: Design by Edwin R. Clark.]

Mr. Clark submitted three drawings, a second one of which is given
herewith. The first is superior in giving a more positive effect to
the page and in being a more unusual treatment than the second.
Although both are drawn with skill and are admirable in technique, the
type of design and ornament used in the second have come into such
common use that if for no other reason than this the first would be
preferable.

[Illustration: Design by W.B. Olmsted.]

As decorative treatment Mr. Olmsted's design is in many respects the
most masterly of the lot, and if the personal choice of the judges had
been the only consideration upon which the award was to be made, this
would have been placed first, for it is remarkable for careful and
intelligent arrangement, subtle balancing and proportion of parts, and
especially for what may be called the decorative sense by which just
the right relation of black to white is preserved. It is seldom that
any but the most accomplished designers succeed in obtaining this just
proportion, which gives a sparkle to the design such as is seen in the
best of the Japanese stencil patterns used on printed stuffs. The
clever use of motives connected with the business advertised and the
idea of presenting the Boynton apparatus in attractive form and other
heaters thrown about in confusion is commendable. The only reason for
passing over this design in the award is the advertising value of the
attractive appearance of some of the more ornate designs.

[Illustration: LXXXVI. Manoir d'Ango, Normandy.]

One other drawing, that of Mr. Brown, deserves particular notice for
its intrinsic excellence. It is especially praiseworthy for its grace
of line and general arrangement. The figure is well placed and,
although faulty in drawing, is particularly effective in treatment. It
is esse