ing 'yellow' journals,
temporarily, about one thousand per cent. What's the answer? The answer
is 'Buy to-night's papers.'"

New York, that afternoon, saw something new in advertising. That it
really was advertising was shown by the "Adv." sign, large and plain, in
both the papers which carried it. The favored journals were the only
two which indulged in "fudge" editions; that is, editions with glaring
red-typed inserts of "special" news. On the front page of each,
stretching narrowly across three columns, was a device showing a tiny
mapped outline in black marked Bridgeport, Conn., and a large skeleton
draft of Manhattan Island showing the principal streets. From the
Connecticut city downward ran a line of dots in red. The dots entered
New York from the north, passed down Fourth Avenue to the south side
of Union Square, turned west and terminated. Beneath this map was the
legend, also in red:

WATCH THE LINE ADVANCE IN LATER EDITIONS

It was the first time in the records of journalism that the "fudge"
device had been used in advertising.

Great was the rejoicing of the "newsies" when public curiosity made a
"run" upon these papers. Greater it grew when the "afternoon edition"
appeared, and with their keen business instinct, the urchins saw that
they could run the price upward, which they promptly did, in some cases
even to a nickel. This edition carried the same "fudge" advertisement,
but now the red dots crossed over to Fifth Avenue and turned northward
as far as Twenty-third Street. The inscription was:

UPWARD AND ONWARD SEE NEXT EXTRA

For the "Night Extra" people paid five, ten, even fifteen cents. Rumor
ran wild. Other papers, even, look the matter up as news, and commented
upon the meaning of the extraordinary advertisement. This time, the
red-dotted line went as far up Fifth Ave title as Fiftieth Street. And
the legend was ominous:

WHEN I TURN, I STRIKE

That was all that evening. The dotted line did not turn.

Keen as newspaper conjecture is, it failed to connect the "red-line
maps," with the fame of which the city was raging, with an item of
shipping news printed in the evening papers of the following day:

CLEARED--For South American Ports, steam
yacht Electra, New York. Owner John M. Colwell.

And not until the following morning did the papers announce that
President Colwell, of the Canned Meat Trust, having been ordered by his
physician on a long sea voyage to refurbish his deplet