s views on college |
|athletics.)--_Milwaukee Free Press._ |

=3. Quotation Beginning.=--Many reports of interviews begin with a
direct quotation. The logic of this is that the expression of opinion
is, in some cases, of more interest than the name of the man who
expressed the opinion. Sometimes the name of the speaker is not
considered worth mentioning and in that case a direct quotation is the
only advisable beginning; thus:

| "With the prices of food for hogs and |
|cattle going up, it is natural that the |
|food--beef and pork--for us humans should|
|keep pace." |
| |
| This was the logic of an east-side |
|butcher who discussed the probable rise |
|in the prices of meat.--_Milwaukee Free |
|Press._ |

Sometimes a short quotation is used at the beginning of the lead very
much as a title is used in a speech report; thus:

| NEW YORK, June 1.--"A business |
|proposition which should have been put in|
|effect nearly twenty years ago," was John|
|Wanamaker's comment today on the adoption|
|of 2-cent letter postage between the |
|United States and Great Britain and |
|Ireland.--_Milwaukee Free Press._ |

If the quotation at the beginning consists of only one sentence the name
of the speaker may be run into the same paragraph; thus:

| "Judge McPherson's recent decision |
|declaring Missouri's 2-cent fare |
|confiscatory is an indication that vested|
|interests are entitled to some protection|
|and that legislatures must not go too far|
|in regulating them," said Sir Thomas |
|Shaughnessy, president of the Canadian |
|Pacific road, on Sunday.--_Milwaukee |
|Sentinel._ |

However if the quotation at the beginning contains more than one
sentence it is best to paragraph the quotation separately and leave the
name of the speaker until the second paragraph; thus:

| "The American Federation of Labor will |
|enter the national campaign by seeking