the power of making people want things in distinction from making
them meek and making them take them whether they wanted them or not, he
would have invented and set up a working model for America.

Obviously, the more the people desire to form in line the better and more
successful all the people in the line will be in getting what they want
at the window. The more autocracy people know enough to give their
representatives, the better democracy works. In the last analysis the
fate of democracy in modern life turns on having autocrats on
probation--autocrats selected for their positions by advertising, and
kept in position as autocrats as long as they can advertise to the people
and as long as the people feel that they can advertise to them.

IX

II--THE RIGHT TO BE WAITED ON

Democracy is a form of government in which the people are supposed to be
waited on in the way kings are, and in which the people arrange to have
things done for them so that they won't have to hold up their work and
take the time off to do them themselves.

* * * * *

Three Rights to Be Waited on

1. Skilled labor has the right to be waited on by skilled capital.

Skilled labor, being preoccupied as it naturally is by its highly
specialized knowledge and skill, can not take the time off to do for
itself what skilled capital could do in providing work, and providing
markets for skilled labor. It cannot, on the other hand, take the time
off to understand skilled capital and what it is doing in detail. Even if
it could take the time off, and if five thousand hands in a factory all
devoted themselves all day to understanding the work the Office is doing,
the five thousand would make poor work of understanding.

Arrangements have got to be made in one way or another for skilled
labor's trusting the Office, for its feeling that the autocracy it
intrusts to the Office is being used fairly in its interest.

The first and most important skill of skilled capital, of course, is its
skill in doing for its employees and for its customers what it is
supposed to do.

But the second skill of capital must be skill in being believed in and
finding means of being believed in by its employees. The more it is
believed in, the more power to serve will be accorded to it. In other
words, the second function of skilled capital is advertising to its
skilled labor, and in making exchange arrangements with its skil