that
stretch like silent prayers, like mighty vows of a great people to defeat
the Germans!

We learned during the war that the way to get the attention of a hundred
million people, the way to turn our own attention in America, the
attention of our very cats and dogs to whipping Germany--was to interrupt
people's personal daily habits.

The way for a great free people to express an idea is to dramatize it to
the people to whom we are trying to express it.

The way for the American people to express our feelings to capitalists
and laborers who seem to think we make no difference is to think up and
set at work some form of dramatizing the idea in what we are doing, so
that the people we want to reach will look up and can forget us hardly an
hour in the day.

The moral from America's first gasless Sunday for the American people, in
expressing themselves to business men who say they are serving us, is
plain. I whisper it in the ears of a hundred million consumers as one of
the working ideas of the Air Line League.

Our general idea of the way to deal with people who will not listen is
not to speak to them, but to do things to them that will make them wish
we would, do things to them that will make them come over and ask us to
speak to them. Let a hundred million people do something to the people
who take turns in holding us up, that will make them look up and wonder
what the hundred million people think.

The true way to advertise is to make the people you advertise to, do it.
To get an idea over to the Germans do something to them that will make
them come over to us--come all the way over to us and extract it. The
same principle is going to be applied next by the Public Group in
industry. We will do something that will make them--capital and
labor--say: "What do you mean?"

Then let them study us and search us and search their own minds and find
out.

BOOK II

WHAT EACH MAN EXPECTS OF HIMSELF

G. S. L. TO HIMSELF

I

G. S. L. TO HIMSELF

The most important and necessary things a man ever says sometimes, are
the things he feels he must say particularly to himself.

In what I have to say about this nation I have stripped down to myself.

Of course any man in expressing privately his own soul to himself, may
hit off a nation, because of course when one thinks of it, that is the
very thing everybody in a nation would do, probably if he had time.

But that may or may not be. All I know is tha