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The Author's Printing and Publishing Assistant Comprising Explanations of the Process of Printing; Preparation and Calculation of Manuscripts; Choice of Paper, Type, Binding, Illustrations, Publishing, Advertising, &c.; with an Exemplification and DesSaunders, Fredericken2010-01-18
The Clock that Had no Hands And Nineteen Other Essays About AdvertisingKaufman, Herbert, 1878-1947enThe clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.2009-08-01
Publisher's Advertising (1872)enHarper & Brothers [Editor]2007-08-17
The Works of William Shakespeare [Cambridge Edition] [9 vols.] Introduction and Publisher's AdvertisingShakespeare, William, 1564-1616en2007-10-26




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