FREE BOOKS

Author's List




PREV.   NEXT  
|<   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109  
110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   >>   >|  
s. I sent for a cab and started for the places where the delivery carts were waiting. What a change from the previous day! Either something had gone radically wrong with the advertising of the change in the place and mode of distribution, or else the news-sellers had been tampered with in some way or another. Not one was to be found. Then I remembered the agreement with the advertisers. Ten thousand copies had to be distributed throughout the city and suburbs. There was only one remedy. The delivery carts must deliver them, as widely as was possible, but, of course, free of charge. You will doubtless have noticed that this was the second issue of the paper which had been made without as yet one penny having been returned to the promoters. On returning to the office I found a well-known Jew of that day, who, I had been told, was the boss of the news-sellers and who practically had them all in the palm of his hand. He informed me straight out that he had passed the word round that any vendor, man, woman or child, who sold the _Turf Tissue_ would be struck off the list of their evening paper sellers, whom he absolutely controlled. The explanation for the morning's failure was clear. But what was more clear was the unrelenting spirit in which my visitor absolutely refused to come to any terms which might lead to an amicable settlement. He delivered his ultimatum like a Napoleon. He would have no truck with new-fangled ideas which might interfere with the sale of the old-established newspaper. He informed me he had not the slightest ill-feeling personally in the matter; in fact, he went so far as to say that if I had only conferred with him before launching my scheme he would have gladly advised me of the futility of it. Bowing himself out, he departed. I had not the least inclination to step over to Scott's and have a glass of bubbly. I simply had to count up what our losses then amounted to. They were as follows, roughly: (1) The cost of printing of the two issues by the job printer, in addition to the cost of the paper. (2) The cost of a fair distribution of ten thousand copies daily, in order to keep faith with the advertisers. (3) Our rent of the offices for three months, plus the cost of the office accessories, lighting, etc. These were all chargeable to the debit side. On the credit side, nil. No matter how clever my sporting confreres might be in spotting winners, we could add not one penny to the credit si
PREV.   NEXT  
|<   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109  
110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   >>   >|  



Top keywords:

sellers

 

advertisers

 

thousand

 

absolutely

 

matter

 

copies

 

credit

 
distribution
 

delivery

 

office


informed
 

change

 

advised

 

futility

 
gladly
 
scheme
 

inclination

 

launching

 

departed

 

Bowing


interfere

 

established

 

newspaper

 

fangled

 
Napoleon
 

slightest

 

conferred

 
feeling
 

personally

 

lighting


accessories

 

chargeable

 

months

 

offices

 

winners

 

spotting

 

confreres

 

clever

 
sporting
 

amounted


roughly

 

ultimatum

 

losses

 

simply

 

printing

 

addition

 

issues

 

printer

 
bubbly
 

unrelenting