FREE BOOKS

Author's List




PREV.   NEXT  
|<   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286  
287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   >>   >|  
an's, there are clerks scribbling behind wire screens, small windows, a cashier, and an immense blackboard, on which the latest quotations of the Rente, and other French and foreign securities, are written in chalk. As "The Pilot" spends some hundred thousand francs a year in advertising, in order to obtain subscribers; as, on the other hand, it only costs three francs a year,--it is clear that it is not on its subscriptions that it realizes any profits. It has other sources of income: its brokerages first; for it buys, sells, and executes, as the prospectus says, all orders for stocks, bonds, or other securities, for the best interests of the client. And it has plenty of business. To the opulent brokerages, must be added advertising and puffing, --another mine. Six times out of ten, when a new enterprise is set on foot, the organizers send for Saint Pavin. Honest men, or knaves, they must all pass through his hands. They know it, and are resigned in advance. "We rely upon you," they say to him. "What advantages have you to offer?" he replies. Then they discuss the operation, the expected profits of the new company, and M. Saint Pavin's demands. For a hundred thousand francs he promises bursts of lyrism; for fifty thousand he will be enthusiastic only. Twenty thousand francs will secure a moderate praise of the affair; ten thousand, a friendly neutrality. And, if the said company refuses any advantages to "The Pilot"-- "Ah, you must beware!" says Saint Pavin. And from the very next number he commences his campaign. He is moderate at first, and leaves a door open for his retreat. He puts forth doubts only. He does not know much about it. "It may be an excellent thing; it may be a wretched one: the safest is to wait and see." That's the first hint. If it remains without result, he takes up his pen again, and makes his doubts more pointed. He knows how to steer clear of libel suits, how to handle figures so as to demonstrate, according to the requirements of the case, that two and two make three, or make five. It is seldom, that, before the third article, the company does not surrender at discretion. All Paris knows him; and he has many friends. When M. de Tregars and Maxence arrived, they found the office full of people --speculators, brokers, go-betweens--come there to discuss the fluctuations of the day and the probabilities of the evening market. "M. Saint Pavin is engaged," o
PREV.   NEXT  
|<   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286  
287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   >>   >|  



Top keywords:

thousand

 

francs

 
company
 

discuss

 
profits
 

moderate

 

brokerages

 
securities
 

advantages

 

hundred


doubts

 

advertising

 

campaign

 
leaves
 

commences

 

remains

 
retreat
 

safest

 

result

 

beware


excellent
 

refuses

 
wretched
 
number
 

arrived

 
office
 

people

 

Maxence

 

Tregars

 

friends


speculators

 

brokers

 

evening

 
market
 

engaged

 

probabilities

 

betweens

 

fluctuations

 

handle

 

figures


pointed

 

demonstrate

 
article
 

surrender

 

discretion

 

seldom

 

requirements

 

income

 

executes

 
sources