an's, there are clerks scribbling behind wire
screens, small windows, a cashier, and an immense blackboard, on
which the latest quotations of the Rente, and other French and
foreign securities, are written in chalk.
As "The Pilot" spends some hundred thousand francs a year in
advertising, in order to obtain subscribers; as, on the other hand,
it only costs three francs a year,--it is clear that it is not on
its subscriptions that it realizes any profits. It has other
sources of income: its brokerages first; for it buys, sells, and
executes, as the prospectus says, all orders for stocks, bonds, or
other securities, for the best interests of the client. And it has
plenty of business.
To the opulent brokerages, must be added advertising and puffing,
--another mine. Six times out of ten, when a new enterprise is set
on foot, the organizers send for Saint Pavin. Honest men, or
knaves, they must all pass through his hands. They know it, and
are resigned in advance.
"We rely upon you," they say to him.
"What advantages have you to offer?" he replies.
Then they discuss the operation, the expected profits of the new
company, and M. Saint Pavin's demands. For a hundred thousand
francs he promises bursts of lyrism; for fifty thousand he will be
enthusiastic only. Twenty thousand francs will secure a moderate
praise of the affair; ten thousand, a friendly neutrality. And,
if the said company refuses any advantages to "The Pilot"--
"Ah, you must beware!" says Saint Pavin.
And from the very next number he commences his campaign. He is
moderate at first, and leaves a door open for his retreat. He
puts forth doubts only. He does not know much about it. "It may
be an excellent thing; it may be a wretched one: the safest is to
wait and see."
That's the first hint. If it remains without result, he takes up
his pen again, and makes his doubts more pointed.
He knows how to steer clear of libel suits, how to handle figures
so as to demonstrate, according to the requirements of the case,
that two and two make three, or make five. It is seldom, that,
before the third article, the company does not surrender at
discretion.
All Paris knows him; and he has many friends. When M. de Tregars
and Maxence arrived, they found the office full of people
--speculators, brokers, go-betweens--come there to discuss
the fluctuations of the day and the probabilities of the evening
market.
"M. Saint Pavin is engaged," o
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