d his paper failed, after a brief and desperate struggle.

He came back to New York about the beginning of 1835, a little sore
from his unsuccessful battle with fate, but far from being dismayed or
cast down. His failures to establish party organs had convinced him that
success in journalism does not depend upon political favor, and he
determined to make one more effort to build up a paper of his own, and
this time one which should aim to please no party but the public. That
there was need of an independent journal of this kind he felt sure, and
he knew the people of the country well enough to be confident that if
such a journal could be properly placed before them, it would succeed.
The problem with him was how to get it properly before them. He had
little or no money, and it required considerable capital to carry
through the most insignificant effort of the kind. He made several
efforts to inspire other persons with his confidence before he
succeeded. One of these efforts Mr. Parton thus describes, in his _Life
of Horace Greeley:_ "An incident connected with the job-office of
Greeley & Co. is perhaps worth mentioning here. One James Gordon
Bennett, a person then well known as a smart writer for the press, came
to Horace Greeley, and, exhibiting a fifty-dollar bill and some other
notes of smaller denominations as his cash capital, wanted him to join
in setting up a new daily paper, 'The New York Herald.' Our hero
declined the offer, but recommended James Gordon to apply to another
printer, naming one, who he thought would like to share in such an
enterprise. To him the editor of 'The Herald' did apply, and with
success."

The parties to whom Mr. Greeley referred Mr. Bennett were two young
printers, whom he persuaded, after much painstaking, to print his paper
and share with him its success or failure. He had about enough cash in
hand to sustain the paper for ten days, after which it must make its own
way. He proposed to make it cheap--to sell it at one penny per copy,
and to make it meet the current wants of the day. The "Sun," a penny
paper, was already in existence, and was paying well, and this
encouraged Mr. Bennett to hope for success in his own enterprise.

He rented a cellar in Wall Street, in which he established his office,
and on the 6th of May, 1835, issued the first number of "The Morning
Herald." His cellar was bare and poverty-stricken in appearance. It
contained nothing but a desk made of boards laid u