of which we are ever brimful, is a bad
quality to possess in dealings with Persians. Times have gone by when
England had practically the monopoly of the trade of the East and could
lay down the law to the buyers. The influx of Europeans and the extension
of trade to the most remote corners of the globe have increased to such
an extent during the last few years--and with these competition--that the
exporter can no longer use the slack, easy ways of half-a-century ago,
when commercial supremacy was in our hands, and must look out for
himself.
A knowledge of the language, with a conciliatory, courteous manner, a
good stock of patience and a fair capacity for sherbet, hot tea and
coffee, will, in Persia, carry a trader much further in his dealings than
the so-called "smarter ways" appreciated in England or America; and
another point to be remembered in countries where the natives are
unbusiness-like, as they are in Persia, is that personal influence and
trust--which the natives can never dissociate from the bargain in
hand--go a very long way towards successful trading in Iran.
This is, to my mind, one of the principal reasons of Russian commercial
successes in Northern Persia. We will not refer here to the ridiculous
idea, so prevalent in England, that Russia was never and never will be a
manufacturing country. Russia is very fast developing her young
industries, which are pushed to the utmost by her Government, and what is
more, the work is done in a remarkably practical way, by people who
possess a thorough knowledge of what they are doing. The natives and the
geographical features of the country have been carefully studied, and the
Russian trading scheme is carried firmly and steadily on an unshakable
base. We sit and express astonishment at Russian successes in Persia; the
people at home can hardly be made to realise them, and I have heard
people even discredit them; but this is only the beginning and nothing to
what we shall see later on unless we proceed to work on similar sensible
lines. It certainly arouses admiration to see what the Russians can do
and how well they can do it with ridiculously small capital, when we
waste, absolutely waste, immense sums and accomplish nothing, or even the
reverse of what we intend to accomplish. But there again is the
difference between the observant and the unobservant man.
CHAPTER XVIII
Persia's industrial, mineral and agricultural resources--Climate
of v
|