rget
for criticism, but provided that the Service is adamant in its rule that
"crime must never pay" loss of sleep is, possibly, the most serious
consequence of over-indulgence by child listeners.

Some people claim that they can detect a definite pattern of suggestive
songs and unsuitable thrillers in the programmes. In times like the
present the Service should critically re-examine its programmes in order
to remove any wrongful impression that might be created, either by a too
frequent repetition of items where sex and crime are prominent, or by
the possibility of a meaning being taken out of them which was not
intended.

The Broadcasting Service should similarly review its ideas about
children's listening hours and rearrange its classified times
accordingly.

When crime serials are broadcast it should be made obvious that crime
does not pay.

A married woman might well be included on the auditioning panel.

Even if the Service does all these things, the major responsibility will
still rest upon the parents, who should select their children's
programmes and see that their listening hours are reasonably restricted.

=(4) Press Advertising=

An examination of advertisements in New Zealand newspapers during recent
years clearly shows how far the bounds of propriety have been extended.
What was a generation ago considered improper is now generally accepted
as a subject for display. Advertisements, more and more based on sex
attraction, horror, and crime, occupy a large and increasing proportion
of all advertising. Because this trend is obviously objectionable to a
section of the community, such advertising must partially fail in its
object of attracting. In addition, this advertising may be harmful to
those juveniles and adolescents with whom this Committee is primarily
concerned. Advertisers should, in their own interests, raise their
standards--perhaps by establishing a voluntary Advisory Council similar
to that in the United Kingdom.

=(5) Television=

Although television is not yet available in New Zealand, its
introduction is inevitable. Overseas reports of its effects on children,
adolescents, and even adults indicate that plans to minimize any harmful
effects in New Zealand should be made without delay.

The arrival of another visual and auditory influence will add weight to
the suggestion made to the Committee that liaison should be established
between all the various censoring authorities.