man must have his profits, all of which greatly
increases costs.
CO-OPERATION.--Individuals have practically no power to remedy such a
state of affairs. So long as producers act independently they will
have little power either to bring about favorable legislation or to
better such market conditions. Acting together as a unit growers have
accomplished great things which can be repeated. The co-operative
principle has been well tried out in California, where it was first
put into operation with citrous fruits, in several other Western
States with apples, and in Michigan and the Province of Ontario.
Co-operative associations study carefully the law of supply and demand
and take steps to adapt their shipments to it. They standardize the
grade, the package, and the fruit, and govern their shipments to given
markets by the needs and the demands of those markets. Their unity of
effort enables them to make great savings in the purchase of supplies,
such as packages, spraying material, fertilizers, etc., and in
obtaining and distributing frequently knowledge of markets and market
conditions. They also advertise their products, making them better
known, creating a demand for them, and by means of correspondence or
traveling agents seek out the best markets.
There are now several large fruit exchanges operating over wide
sections of country. But the local associations are the vital units in
any co-operative movement. Such associations should be incorporated
under State laws so that they can do all sorts of business when
necessary. Six simple objects should be kept in mind, namely, (1) to
prevent unnecessary competition, and to supervise and control
distribution of products; (2) to provide for uniformity in the grade,
package, and fruit; (3) to build up a high standard of excellence and
to create a demand for it; (4) to economize in buying supplies and
selling products; (5) to promote education regarding all phases of the
fruit business; and (6) when necessary to act as a buying and selling
agent for the community.
Such an association requires a board of directors, a treasurer, and an
active and well-paid manager. The latter is most important, as upon
his honesty, ability, and energy will largely depend the success or
failure of the organization. Sometimes where fruit is packed in a
central packing house or under an association brand or guarantee, a
foreman packer is also necessary. The capitalization required for such
an
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