res._

The efficient sanitarian is not so great when he conquers a
raging epidemic as when he prevents an epidemic that might
have raged but for his preventive care, and for this result
his most continuous and effectual work is to
educate--educate--educate.

_Wm. H. Brewer, New Haven Health Association, 1905._

The essential fact in man's history to my sense is the slow
unfolding of a sense of community with his kind, of the
possibilities of cooperation leading to scarce-dreamt-of
collective powers, of a synthesis of the species, of the
development of a common general idea, a common general
purpose out of a present confusion.

_H. G. Wells, First and Last Things._

The great mass of the population is, indeed, at the present
time like clay which has hitherto been a mere deadening
influence underneath, but which this educational process,
like some drying and heating influence upon that clay, is
rendering resonant.

_H. G. Wells, New Worlds for Old._

CHAPTER VII

In a store an advertisement reads: "Any kind of tea you
prefer; no charge whatever."

She: "The women look so tired when they come in, and in ten
minutes they are so rested and refreshed."

He: "Ready to go home?"

She: "Why, no--ready to do some more shopping."

_Spectator, The Outlook, December 18, 1909._

Something in motion and something to eat attract the crowd.

The social worker is just beginning to realize what the manufacturer
and the department storekeeper have long since found out.

Why is it not legitimate to "attract a crowd," to do them a good
service in showing them how to save money as well as in impelling them
to spend it? It is wiser to _show how_ before explaining why.

The force of example, the power of suggestion, should be used fully
before coercion is applied. Exhibits and models come before law.

The psychology of influence is an interesting study (see
Muensterberg's article, _McClure's_, November, 1909). Its principles
have been grasped and used by those who exploit human feelings for
their own gain. The student of social conditions should make a wider
and better use of a real force.

Publicity is perhaps first. Exhibits showing existing conditions often
shock people into attention, for it is inattention more than anything
else that prevent betterment.

It is said that "a