reading-table by his bed well stocked with a variety of the
products and invited various callers to try a complimentary sample lot.
It was really an excellent and harmless diet, and both the company and
its patients would seem to have prospered--perhaps are prospering still.
There was another business opportunity came along just at this time. S.
S. McClure was in England with a proposition for starting a new magazine
whose complexion was to be peculiarly American, with Mark Twain as
its editor. The magazine was to be called 'The Universal', and by the
proposition Clemens was to receive a tenth interest in it for his
first year's work, and an added twentieth interest for each of the two
succeeding years, with a guarantee that his shares should not earn him
less than five thousand dollars the first year, with a proportionate
increase as his holdings grew.
The scheme appealed to Clemens, it being understood in the beginning
that he was to give very little time to the work, with the privilege of
doing it at his home, wherever that might happen to be. He wrote of
the matter to Mr. Rogers, explaining in detail, and Rogers replied,
approving the plan. Mr. Rogers said he knew that he [Rogers] would have
to do most of the work in editing the magazine, and further added:
One thing I shall insist upon, however, if I have anything to do
with the matter, and it is this: that when you have made up your
mind on the subject you will stick to it. I have not found in your
composition that element of stubbornness which is a constant source
of embarrassment to me in all friendly and social ways, but which,
when applied to certain lines of business, brings in the dollar and
fifty-cent pieces. If you accept the position, of course that means
that you have to come to this country. If you do, the yachting will
be a success.
There was considerable correspondence with McClure over the new
periodical. In one letter Clemens set forth his general views of the
matter quite clearly:
Let us not deceive any one, nor allow any one to deceive himself, if
it can be prevented. This is not to be comic magazine. It is to be
simply a good, clean, wholesome collection of well-written &
enticing literary products, like the other magazines of its class;
not setting itself to please but one of man's moods, but all of
them. It will not play but one kind of music, but all kinds. I
should not
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