108
XIX. ADVERTISEMENTS (_continued_) 114
XX. ADVERTISEMENTS (_concluded_) 118

"Whoever wishes to attain an English style, familiar but not
coarse, and elegant but not ostentatious, must give his days and
nights to the volumes of Addison."
SAMUEL JOHNSON. _Life of Addison._

"Children learn to speak by watching the lips and catching the
words of those who know how already; and poets learn in the same
way from their elders."
JAMES RUSSELL LOWELL. _Essay on Chaucer._

"Grammars of rhetoric and grammars of logic are among the most
useless furniture of a shelf. Give a boy Robinson Crusoe. That
is worth all the grammars of rhetoric and logic in the world....
Who ever reasoned better for having been taught the difference
between a syllogism and an enthymeme? Who ever composed with
greater spirit and elegance because he could define an oxymoron
or an aposiopesis?"
THOMAS BABINGTON MACAULAY.
_Trevelyan's Life of Lord Macaulay._ Chapter VI.

PRACTICAL ENGLISH COMPOSITION BOOK II

CHAPTER I

THE NEWSPAPER

"Truth is the highest thing that man may keep."
CHAUCER.

I. Introduction

The object of this book is to teach high-school boys and girls how to
write plain newspaper English. Next to letter-writing, this is at once
the simplest and the most practical form of composition. The pupil who
does preeminently well the work outlined in this volume may become a
proof-reader, a reporter, an editor, or even a journalist. In other
words, the student of this book is working on a practical
bread-and-butter proposition. He must remember, however, that the
lessons it contains are elementary. They are only a beginning. And even
this beginning can be made only by the most strenuous and persistent
exertions. English is not an easy subject. It is the hardest subject in
the curriculum. To succeed in English three things are required: (1)
Work; (2) _Work_; (3) WORK.

II. The Newspaper

The modern city newspaper is a complicated machine. At its head is
usually a general manager, who may be one of its owners. Directly
responsible to him are the business manager, the superintendent of the
mechanical department, and the managing editor.

The business manager has under him three sub-departments: (1)
Advertising; (2) Circulat