artist.

WELL-SELECTED PROGRAMS

"Skill in the arrangement of an artist's programs has much to do with
his success. This matter has two distinct aspects. Firstly, the program
must _look_ attractive, and secondly, it must _sound_ well in the
rendition. When I say the program must look attractive, I mean that it
must contain works which interest concert-goers. It should be neither
entirely conventional, nor should it contain novelties exclusively. The
classics should be represented, because the large army of students
expect to be especially benefited by hearing these performed by a great
artist. Novelties must be placed on the program to make it attractive to
the maturer habitues of the concert room.

"But more important, to my mind, is the other aspect of program making
which I have mentioned. There must be contrasts in the character and
tonal nature of the compositions played. They must be so grouped that
the interest of the hearers will be not only sustained to the end, but
will gradually increase. It goes without saying that each composition
should have merit and worth as musical literature. But beyond that,
there should be variety in the character of the different compositions:
the classic, the romantic, and the modern compositions should all be
given representation. To play several slow movements or several
vivacious movements in succession would tend to tire the listener.
Anti-climaxes should be avoided.

"It may truly be said that program making is in itself a high art. It is
difficult to give advice on this subject by any general statement.
Generalizations are too often misleading. I would advise the young
artist to study carefully the programs of the most successful artists
and to attempt to discover the principle underlying their arrangement.

"One thing which should never be forgotten is that the object of a
concert is not merely to show off the skill of the performer, but to
instruct, entertain and elevate the audience. The bulk of the program
should be composed of standard works, but novelties of genuine worth
should be given a place on the program.

PERSONALITY

"The player's personality is of inestimable importance in winning the
approval of the public. I do not refer particularly to personal beauty,
although it cannot be doubted that a pleasing appearance is helpful in
conquering an audience. What I mean is sincerity, individuality,
temperament. What we vaguely describe as magnetism is often