FREE BOOKS

Author's List




PREV.   NEXT  
|<   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123  
124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   >>  
od in the United States to the extent of something like five hundred million pesetas. For, like the prophet whom some one was telling about, Ibanez was not known at home as a particularly hot tamale. But, then, he never had such a persistent publisher in Spain, and book-advertising is not the art there that it is in America. When the final accounting of the great success of "The Four Horsemen of the Apocalypse" in this country is taken, honorable mention must be made of the man at the E.P. Dutton & Co. store who had charge of the advertising. * * * * * The great Spanish novelist was in the French propaganda service during the war. It was his job to make Germany unpopular in Spanish. "The Four Horsemen of the Apocalypse" is obviously propaganda, and not particularly subtle propaganda either. Certain chapters might have come direct from our own Creel committee, and one may still be true to the Allied cause and yet maintain that propaganda and literature do not mix with any degree of illusion. There is no question, of course, that those chapters in the book which are descriptive of the advance and subsequent retreat of the German troops under the eye of Don Marcelo are masterpieces of descriptive reporting. But Philip Gibbs has given us a whole book of masterpieces of descriptive reporting which do not bear the stamp of approval of the official propaganda bureau. And, furthermore, Philip Gibbs does not wear a sport shirt open at the neck. At least, he never had his picture taken that way. As for the rest of the books that were dragged out from the Spanish for "storehouse" when "The Four Horsemen" romped in winners, I can speak only as I would speak of "The World's Most Famous Battles" or "Heroines in Shakespeare." I have looked them over. I gave "Mare Nostrum" a great deal of my very valuable time because the advertisements spoke so highly of it. "Woman Triumphant" took less time because I decided to stop earlier in the book. "Blood and Sand" I passed up, having once seen a Madrid bull-fight for myself, which may account for this nasty attitude I have toward any Spanish product. I am told, however, that this is the best of them all. It is remarkable that for a writer who seems to have left such an indelible imprint in the minds of the American people, whose works have been ranked with the greatest of all time and who received more publicity during one day of his visit here than C
PREV.   NEXT  
|<   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123  
124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   >>  



Top keywords:

propaganda

 

Spanish

 

Horsemen

 
descriptive
 

masterpieces

 
Philip
 

reporting

 

Apocalypse

 
chapters
 
advertising

looked

 

picture

 
advertisements
 
valuable
 
Nostrum
 

Shakespeare

 

winners

 

United

 

romped

 
storehouse

dragged

 
States
 

Famous

 

Battles

 

Heroines

 

imprint

 
indelible
 
American
 

people

 

remarkable


writer

 

publicity

 

ranked

 

greatest

 

received

 

earlier

 

passed

 
decided
 

highly

 

Triumphant


account
 

attitude

 
product
 
Madrid
 
Dutton
 

million

 

charge

 
mention
 
hundred
 

novelist