ive articles, accompanied
by plate matter, relating to different localities, because it is
evident that the creation of interest in any locality will
contribute to the general purpose. But it is not the intention
to here attempt to detail the many ways of securing merited
publicity which would undoubtedly evolve from a general
conference by representatives of all the interested forces.

The commissioners representing the various States and
governments are persons of wide experience and broad
intelligence; and they are all, in their respective spheres,
undoubtedly as anxious to contribute to the success of the
exposition as the directors and officers of the Exposition
Company are known to be.

It is far from the intention of the Commission to interfere with
the operation of any of your own matured plans; but it is
respectfully submitted that the failure of expected and
necessary attendance at the exposition is a matter of such
supreme importance as to warrant the employment of every
available force connected with this enterprise in the work of
calling public attention to the exposition through the press of
the whole country, and such other agencies as may be suggested
and adopted.

Very respectfully,

Thos. H. CARTER,
_President_.

Hon. D.R. FRANCIS,
_President Exposition Company, Building_.

The exposition management did not elect to avail itself of the
cooperation of the National Commission in the matter of exploitation,
but very shortly after the foregoing letter was delivered the
advertising department became more active by advertising in the
newspapers and by the use of billboards in St. Louis and the adjacent
territory.

The National Bill Posters' Association, which met in St. Louis about
this time, observing the inadequacy of the provision made for
advertising, volunteered to cooperate with the Exposition Company by
posting bills on their boards free of charge throughout an extensive
area.

A cursory examination of reports of the daily attendance will show a
very perceptible increase of receipts at the gates in consequence of the
effort made about this time to call the attractions of the exposition to
the attention of the people. Unhappily the exploitation work thus
commenced was practically one year behind time. Undoubtedly the paid
attendance at the exposition could have been very largely increas