have met
you. Anything we can do to help you in your efforts we shall gladly do.
You are a very remarkable man and you have done greater work than you
seem to realize."

H. R. shook his head vehemently, however, and retired in obvious
confusion.

With a few trifling differences, due to the divers editorial
personalities, he did the same thing to the other managing editors. All
of them thought that none of the reporters really knew what manner of
man H. R. was. Withal, all of them were right. He was a wonder!

On the next morning the eyes of the business managers of the great
metropolitan dailies, morning and evening, were made to glow by
twenty-seven letters from their biggest advertisers. The tenor of the
communications was that, as soon as existing contracts expired, the
twenty-seven biggest would do their urban advertising by means of
S. A. S. A. sandwiches. They expected to reach the suburbs through
fashion journals, circulars, and local media.

The advertising managers smiled, not only at the palpable bluff, but at
the evidence of an infantile conspiracy. Before ten o'clock, however,
the vast crowds in front of their very doors made them swear. Scores of
sandwich men, advertising the said twenty-seven shops and the day's
bargains, were parading up and down, causing said crowds to collect and
to comment audibly and admiringly.

The advertising managers rushed to the managing editors to tell than
that something must be done to prevent their sudden death. The managing
editors, to a man, recalled H. R.'s prophecy of the marvelous growth of
the most effective form of advertising.

"That H. R.," said the managing editor of the _Times_, "is a wizard!"

"You fellows made him," bitterly retorted the business manager. "He's
had more free advertising than I can book in a hundred and ten years!"

"Why, he particularly asked me not to mention sandwiches!"

"Well, by gad, you'd better not!" Then, "What d'ye want?" he snarled at
his first assistant, who came in with a sheet of paper in his right hand
and a look of perplexity in both eyes.

The assistant silently gave him the copy:

ALL THE LEADING SHOPS AND THE BIG DEPARTMENT STORES OF
GREATER NEW YORK ARE USING OUR SANDWICHES. THEY EMPLOY THE
BEST ADVERTISING TALENT IN THE WORLD.

THEIR EXPERTS UNANIMOUSLY HAVE DECIDED THAT SANDWICHING IS
THE HIGHEST FORM OF ADVERTISING YET DISCOVERED. IT IS THE
CHEAPEST WHEN RETURNS AND RESULTS ARE