il 20th, only three weeks after the President's
declaration, it was the only monthly that recognized the existence of
war, and its pages had already begun to indicate practical lines along
which women could help.

The editor had been told that the question of food would come to be of
paramount importance; he knew that Herbert Hoover had been asked to
return to America as soon as he could close his work abroad, and he
cabled over to his English representative to arrange that the proposed
Food Administrator should know, at first hand, of the magazine and its
possibilities for the furtherance of the proposed Food Administration
work.

The Food Administration was no sooner organized than Bok made
arrangements for an authoritative department to be conducted in his
magazine, reflecting the plans and desires of the Food Administration,
and Herbert Hoover's first public declaration to the women of America
as food administrator was published in _The Ladies' Home Journal_. Bok
now placed all the resources of his four-color press-work at Mr.
Hoover's disposal; and the Food Administration's domestic experts, in
conjunction with the full culinary staff of the magazine, prepared the
new war dishes and presented them appetizingly in full colors under the
personal endorsement of Mr. Hoover and the Food Administration. From
six to sixteen articles per month were now coming from Mr. Hoover's
department alone.

Secretary of the Treasury McAdoo interpreted the first Liberty Loan
"drive" to the women; the President of the United States, in a special
message to women, wrote in behalf of the subsequent Loan; Bernard
Baruch, as chairman of the War Industries Board, made clear the need
for war-time thrift; the recalled ambassador to Germany, James W.
Gerard, told of the ingenious plans resorted to by German women which
American women could profitably copy; and Elizabeth, Queen of the
Belgians, explained the plight of the babies and children of Belgium,
and made a plea to the women of the magazine to help. So straight to
the point did the Queen write, and so well did she present her case
that within six months there had been sent to her, through _The Ladies'
Home Journal_, two hundred and forty-eight thousand cans of condensed
milk, seventy-two thousand cans of pork and beans, five thousand cans
of infants' prepared food, eighty thousand cans of beef soup, and
nearly four thousand bushels of wheat, purchased with the money donated
by the