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titution of service to the American woman, and he felt that his part in the work was done. He considered carefully where he would leave an institution which the public had so thoroughly associated with his personality, and he felt that at no point in its history could he so safely transfer it to other hands. The position of the magazine in the public estimation was unquestioned; it had never been so strong. Its circulation not only had outstripped that of any other monthly periodical, but it was still growing so rapidly that it was only a question of a few months when it would reach the almost incredible mark of two million copies per month. With its advertising patronage exceeding that of any other monthly, the periodical had become, probably, the most valuable and profitable piece of magazine property in the world. The time might never come again when all conditions would be equally favorable to a change of editorship. The position of the magazine was so thoroughly assured that its progress could hardly be affected by the retirement of one editor, and the accession of another. There was a competent editorial staff, the members of which had been with the periodical from ten to thirty years each. This staff had been a very large factor in the success of the magazine. While Bok had furnished the initiative and supplied the directing power, a large part of the editorial success of the magazine was due to the staff. It could carry on the magazine without his guidance. Moreover, Bok wished to say good-by to his public before it decided, for some reason or other, to say good-by to him. He had no desire to outstay his welcome. That public had been wonderfully indulgent toward his shortcomings, lenient with his errors, and tremendously inspiring to his best endeavor. He would not ask too much of it. Thirty years was a long tenure of office, one of the longest, in point of consecutively active editorship, in the history of American magazines. He had helped to create and to put into the life of the American home a magazine of peculiar distinction. From its beginning it had been unlike any other periodical; it had always retained its individuality as a magazine apart from the others. It had sought to be something more than a mere assemblage of stories and articles. It had consistently stood for ideals; and, save in one or two instances, it had carried through what it undertook to achieve. It had a record of
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