said that the novel should be
an expression of the genius of its writer conscientiously applied to a
study of the facts of life and of human nature, with little reference to
the audience. Perhaps the great works of art that have endured have been
so composed. We may say, for example, that "Don Quixote" had to create
its sympathetic audience. But, on the other hand, works of art worthy the
name are sometimes produced to suit a demand and to please a taste
already created. A great deal of what passes for literature in these days
is in this category of supply to suit the demand, and perhaps it can be
said of this generation more fitly than of any other that the novel seeks
to hit the popular taste; having become a means of livelihood, it must
sell in order to be profitable to the producer, and in order to sell it
must be what the reading public want. The demand and sale are widely
taken as the criterion of excellence, or they are at least sufficient
encouragement of further work on the line of the success. This criterion
is accepted by the publisher, whose business it is to supply a demand.
The conscientious publisher asks two questions: Is the book good? and
Will it sell? The publisher without a conscience asks only one question:
Will the book sell? The reflex influence of this upon authors is
immediately felt.
The novel, mediocre, banal, merely sensational, and worthless for any
purpose of intellectual stimulus or elevation of the ideal, is thus
encouraged in this age as it never was before. The making of novels has
become a process of manufacture. Usually, after the fashion of the
silk-weavers of Lyons, they are made for the central establishment on
individual looms at home; but if demand for the sort of goods furnished
at present continues, there is no reason why they should not be produced,
even more cheaply than they are now, in great factories, where there can
be division of labor and economy of talent. The shoal of English novels
conscientiously reviewed every seventh day in the London weeklies would
preserve their present character and gain in firmness of texture if they
were made by machinery. One has only to mark what sort of novels reach
the largest sale and are most called for in the circulating libraries, to
gauge pretty accurately the public taste, and to measure the influence of
this taste upon modern production. With the exception of the novel now
and then which touches some religious problem or some socia
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