le of giving competent
advice and adequate treatment.
Nothing was further from the truth. It was simply a trick, a fraudulent,
venal imposition. Mrs. C. B. M. herself admitted that she had absolutely
nothing to do with the conduct of the business, nor did her previous
experience in any way fit her to give advice in such matters. Her
husband established the business under the name of the ---- Medicine
Company, and continued under this name until after his marriage, when it
was reorganized and incorporated in his wife's name. Benefiting by the
experience of similar concerns, he then used his wife's name simply as a
business asset. How capably and efficiently he utilized this opportunity
is shown in the beguiling literature he sent out as the above quotation
amply demonstrates.
Think of a man writing, "I am a woman with all a woman's hopes and
fears,"--and then proceeding to play, with consummate skill, upon the
sensibility and credulity of a sick and neurasthenic woman. It is a
round-about way to reach the public pocketbook, but experience has
taught these harpies that it is an eminently successful method. Mr. M.
himself admitted that the gross receipts from the business were in
excess of $100,000 a year, and that 200,000 people were taking treatment
from this concern at one time.
Mention has been made of a certain famous compound--which has been
characterized by a well-known authority on drug addictions as "a
dangerous drug used largely by drinkers." For 23 years after the death
of the woman founder, ---- and ----, the owners of the concern,
advertised, inviting women to "write to L. P. for advice in regard to
their complaints, and being a woman"--though a dead one--"it was easy,
for her ailing sisters to pour into her ears every detail of their
suffering."
The advertisement as generally printed runs:
No physician in the world has had such a training, or has such
an amount of information at hand to assist in the treatment of
all kinds of female ills.
This, therefore, is the reason why Mrs. L---- P----, in her
laboratory at ----, Mass., is able to do more for the ailing
women of America than the family physician. Any woman,
therefore, is responsible for her own suffering who will not
take the trouble to write to Mrs. P---- for advice.
Does any woman need any further evidence of the fraudulent intent of
such concerns? Keep in mind also that this particular remedy is
|