that a woman is in
charge of the business of this concern. The advertisements have a
picture of a lady giving away packages of medicine. The business was
conducted by one F. D. M. The name of his wife was simply used as an
advertising asset; the idea, of course, being that a woman would be more
willing to write to a business concern telling of her private illnesses
if she understood that she was confiding in a woman than she would if
under the impression that her letter would be read by a man. This is an
old scheme which was employed by others for many years with great
success.
M. himself is not a physician and is in no way qualified to give advice
to these women who write in response to the advertisements detailing
their symptoms and telling of their troubles. Investigation showed that
the medicine was compounded by the clerks and stenographers in the
employ of the company, and that all communications were answered by form
letters. It did not matter what ailed the patient, the treatment was the
same.
The claims made by this concern for their remedy, and they had only one,
were along the usual line--everything they could think about which has a
remote connection with the specialty in which they were
interested--leucorrhea, ulceration, displacement or falling of the womb,
profuse, scanty or painful periods, uterine or ovarian tumors or
growths, and piles from any cause, no matter of how long standing; also
pains in the back head and bowels, bearing down feelings, nervousness,
creeping feeling up the spine, melancholy, desire to cry, hot flushes,
weariness, uterine cancers in their earlier stages.
Analysis of the remedy showed it to be a combination of two weak,
commonly used drugs, one a very mild antiseptic and the other a mild
astringent. These were held together with cocoa butter into which a drop
of carbolic acid may have been put. There is nothing unusual in the
combination, nor has it any wonderful qualities which would justify the
claims made in behalf of it. The remedy contains nothing which could
under any circumstances effect the removal of cancers, fibroid growths,
or polypi, or which is capable of radically relieving laceration of the
womb due to child-birth.
The following is one of the specious appeals which this meretricious
concern sent to the ailing women of America:
Mrs. M. receives more mail than any other woman in the state.
How would you like to receive so much mail that it woul
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