erson or some event will happen by that can get their attention for
them.

Paralytics jumped from their beds at the time of the San Francisco
earthquake and ran for blocks. The whole earth had to shake them in
order to get their attention; but it did it, and they saw what it was
they wanted, and they ran for it at once, whether they were paralytics
or not. In the fire that followed the earthquake, people that had been
sick in bed for weeks were seen, scores of them, dragging their trunks
through the streets.

I have seen, too, in my time scores of people doing great feats of
goodness in this way, things that they knew they could not do, dragging
huge moral trunks after them, or swinging them up on their shoulders. I
have seen men who thought they were old in their hearts, and who thought
they were wicked, running like boys, with shouts and cheers, to do
right. It was all a matter of attention. The question with most of us
would seem to be: How can one get one's attention to what one would wish
one had done in twenty years, and how can one get other people's--all
the people with whom we are living and working--to do with us what they
would wish they had done, in twenty minutes, twenty days, or twenty
years?

Letting the Crowd be Good, all turns in the long run upon touching the
imagination of Crowds.

In the last analysis, the coming of the kingdom of heaven, as it has
been called, is going to be the coming slowly, and from unsuspected
quarters, of a new piety and of new kinds of saints into the forefront
of modern life--saints who can attract attention, saints who can make
crowds think what they really want.

Using the word in its more special sense, the time has come when it is
being keenly realized that if goodness is to be properly appreciated by
crowds, it must be properly advertised.

How can goodness be advertised to Crowds?

Who are the people that can touch the imagination of Crowds?

The best and most suggestive truths that most of us could come to with
regard to doing right, would come from a study of the people who have
tried to make us do it. Most of us, if we were asked to name the people
most prominently connected with the virtues that we have studied and
wondered about most, would mention, probably, either our parents or our
preachers. Many of us feel quite expert about parents. We have studied
vividly, and sometimes with almost a breathless interest, all their
little ways of getting us to be go