Today's pioneer
decides whether he will have a house and five or more acres in
commuting distance of the city, a farm several hours away from it, or
a sporting estate. Then, still seated in an easy chair, he reaches for
real estate advertising as found in newspaper, magazine or folder.

For the first, nothing is better than newspaper classified
advertising, particularly that found in the Sunday paper. If he would
have a farm far from the madding crowd, there are the farm catalogues
issued by a variety of real estate organizations. These can be most
helpful if intelligently read. And the prospective buyer of a fancy
farm or sporting estate will do best to turn to the advertising
columns of those magazines where the editorial scope deals with that
type of country life.

[Illustration: AN OLD FARMHOUSE IN THE ROUGH

_Photo by John Runyon_]

Consulting such advertising for whatever kind of country home is
wanted will give the prospective buyer some definite impressions. Of
course he won't know what any of the places actually look like, though
reading between the lines may give him some idea; but he will at least
have gleaned a little information as to prices in a given locality and
have the names of brokers with offerings that might be of interest. A
decade ago, if one really wanted a country place one began looking at
actual pieces of property at this point, either with or without a
broker. During the past two or three years, however, a novel source of
information regarding such property has come into being.

It is somewhat of a cross between a news reel moving picture theatre
and a real estate broker's office. There is a projection room, a small
moving picture machine, and an extensive file of films of various
properties that are on the market. Here the prospective buyer is shown
shorts of all those listed with that particular clearing house. After
the showing, if one or more places appeal sufficiently so that the
prospect wants to visit them, he is given the broker's name and
address. This saves much time and hours of travel for all concerned.

In an hour or two spent so shopping, you can get first impressions of
more places than you could possibly visit in a month of week-ends.
Thus you can limit your selection of places to be visited. The cost of
this novel method of showing property is met by an arrangement whereby
seller and broker reward the picture house if the sale is consummated.

When you actually begin