e payment of the penny a day continuing during the whole of
life, but the L100 being payable whenever death may occur.

4. For _a penny a day_, a young man or woman of twenty may secure an
annuity of L26 per annum, or of 10_s_. per week for the whole of life,
after reaching the age of sixty-five.

5. For _a penny a day_,--the payment commencing from the birth of any
child,--a parent may secure the sum of L20, payable on such child
reaching the age of fourteen years.

6. For _a penny a day_, continued until the child readies the age of
twenty-one years, the sum of L45 may be secured, to enable him or her to
begin business, or start housekeeping.

7. For _a penny a day_, a young man or woman of twenty-four may secure
the sum of L100, payable on reaching the age of sixty, with the right of
withdrawing four-fifths of the amount paid in, at any time; the whole of
the payments being paid back in event of death occurring before the age
of sixty.

Such is the power of _a penny a day!_ Who would have thought it? Yet it
is true, as any one can prove by looking at the tables of the best
assurance offices. Put the penny a day in the bank, and it accumulates
slowly. Even there, however, it is very useful. But with the assurance
office it immediately assumes a vast power. A penny a day paid in by the
man of thirty-one, is worth L60 to his wife and family, in the event of
his dying next month or next year! It is the combining of small savings
for purposes of mutual assurance, by a large number of persons, that
gives to the penny its enormous power.

The effecting of a life assurance by a working man, for the benefit of
his wife and children, is an eminently unselfish act. It is a moral as
well as a religious transaction. It is "providing for those of his own
household." It is taking the right step towards securing the
independence of his family, after he, the bread-winner, has been called
away. This right investment of _the pennies_ is the best proof of
practical virtue, and of the honest forethought and integrity of a true
man.

The late Joseph Baxendale was the constant friend of the working people
who co-operated with him in the labours of his life. He was a man of
strong common sense, and might have been styled the Franklin of
Business. He was full of proverbial wisdom, and also full of practical
help. He was constantly urging his servants to lay by something for a
rainy day, or for their support in old age. He also used t