We will forward your
letter to them.'

"Within the past few days several of the druggists whose names
were used in this advertisement without authority, have been
considering the advisability of taking legal proceedings in
order to ascertain their rights in the matter. It is contrary to
pharmaceutical ethics for a pharmacist to specially endorse any
proprietary article, or patent medicine. Some of the offended
druggists propose to contribute to a fund for the purpose of
publicly, and widely, advertising this unwarranted use of their
names."

When patent medicine advertisers would dare to resort to such a
wholesale fraud as this, what may they be expected to refrain from?

As an illustration of how commendations from notable persons are
sometimes obtained, the following is cited: In the winter of 1899,
appeared an advertising picture of the lovely Christian lady from
Denmark, the Countess Schimmelmann, who was spending some time in
Chicago. Below her picture were the words:--

"Adeline, Countess Schimmelmann, whose portrait is here given,
in a recent letter to the ---- company, (mentioning proprietors
of nostrum) speaks of friends of hers who have been benefited by
---- (mentioning nostrum), and who first advised her to
recommend it to her sick friends.

"The Countess, as is well known, is a prominent member of the
Danish court. Her coming to this country has been much talked
of. Her real object is one of charity. She is stopping in
Chicago, _and from there writes her straightforward endorsement
of_ ---- (mentioning nostrum)."

The italics are the writer's. The picture and the testimonial were cut
from the paper, and sent to the countess, asking if she had so spoken of
this medicine, and, if so, did she, a strong total abstinence woman,
know that this mixture contains a large percentage of alcohol.

She responded as follows:--

"Thank you for asking me about the enclosed. A white-ribbon lady
came and asked me if I would do her the great kindness to
recommend ---- compound (made up of the juice of celery). I said
I could not personally recommend it as I neither use, nor want,
medicine. But some very reliable friends of mine (_temperance
people_, and _true Christians_) told me I would do a good thing
in recommending it as they used it, and found it excellent. Then
I wrote the following: 'I myself canno