l to be undergone,
"Great value in excesses of all kinds,
"General debility,
"Prevents colds and chills,
"Makes pure, rich blood,
"Anaemia,
"Invaluable after pleurisy, pneumonia, etc.,
"Aid to the vocal organs.

"This is a fairly respectable list of complaints, and the very
fact that these preparations of coca wine are put forward as a
cure for so wide a range of various complaints is in itself a
condemnation of them.

"When any particular remedy is said to be of universal
application for a large number of different complaints it may be
looked upon with great suspicion.

"It must always be remembered that there is the commercial side
to this question. The proprietors have no particular regard for
the welfare of the people; their business is to make a profit,
and many of them gain enormous fortunes. By skilful and lavish
advertisements, and by carefully worded testimonials, they
appeal to the credulity of the public, and often deceive even
those who regard themselves as belonging to the thinking
classes.

"There are two specific dangers in regard to these wines. They
are ordinary wines, either port or sherry for the most part, and
therefore strongly alcoholic. The user of them is in
considerable danger of cultivating a taste for alcohol, and
certainly, there is the greatest possible danger to any one
having had the appetite, of reviving it.

"The dose is an elastic one, it can be repeated with
considerable frequency three or four times a day.

"What would be said of growing girls or youths having recourse
three or four times a day to the wine bottle? This is exactly
what they are doing when coca, and the so-called food wines are
placed in their hands as medicine. They like the pleasant taste,
there is the call of habit and appetite, and so there arises the
greatest possible danger of a general liking for alcoholic
liquors being set up. The ailing man or woman of set years is in
similar danger, for they are having recourse to alcohol when
their powers of mind and body are to some extent exhausted, and
they are thus less able to resist the fascination for alcohol
that may so quickly be brought into existence.

"Another element of danger is that the recourse to coca and kola
is an attempt to get more out of the bod