like to tell you what happens in our association
in the south of Georgia. For a number of years our treasurer has come up
with a deficit each year. The only practical way that we have found in
the southern nut growers' association for increasing our membership and
getting additional funds is to do it by subscriptions taken at the
meeting. Let each man pledge so many members and turn over the money to
the treasurer to pay up for the members that he has pledged. Then let
him go out and get the members to reimburse himself. In that way we have
increased our membership very much. I do not say that that is the way
that it should be handled here but that is the only way we have found of
solving the problem.

MR. TAYLOR: I represent the Northern Apple Growers' Exchange. We want to
get people who grow apples into our association and the first thing of
all is to get them interested. You first have to attract the attention
of a man, your prospective member, and then you have to arouse his
interest and you have to create a desire. We found that in order to
attract his attention a circularization of people who were eligible for
membership accomplished a great deal. These people were circularized,
given little bits of information here and there, not the information
that was given the members as a rule, not to that extent, but they were
given a certain lot of information from time to time to let them know
that the Apple Growers' Exchange was there. After a while they were
approached personally and if they said "No" we continued circularizing
them a little while longer along a different line. Finally, when we
thought we had gotten them to a point where they were interested, the
problem was to get them properly signed up. So we then made a drive for
those particular individuals by showing them what they could personally
get out of it. After he had joined our problem was to hold him, to keep
him interested until he became enthusiastic. Unless you keep them
interested they are liable to cool off, and once they are cooled off it
is almost impossible to get them interested again. We find the members
who have gone out are the hardest to get back. A way of keeping that new
member in, and helping him to feel that he is a potent factor in the
organization, might be by having some sort of a special communication
with him at the time he joins, or at the next meeting of the
association. I know that in California that is the way they work it.
Keep