many of those
in the periodicals.
THE PRESIDENT: Apropos of that suggestion, I believe Mr. Tucker has
something to say in regard to a special edition of the Journal. Maybe
Mr. Olcott would be good enough to make one of his--
MR. TUCKER: (Interrupting) To make one of his numbers a convention
number.
THE PRESIDENT: Yes; one of the numbers in the near future devoted
largely to the proceedings of this convention, that is, if he could see
his way clear to do it.
MR. OLCOTT: You mean in the matter of--
THE PRESIDENT: (Interrupting) Of this convention. Sort of make it a
northern nut growers issue. It is merely a suggestion, Mr. Olcott.
MR. OLCOTT: Yes.
THE PRESIDENT: So that it is practically all about this convention of
the Northern Nut Growers Association.
MR. OLCOTT: Yes. Well, it is rather difficult to do that, Mr. President,
to the exclusion of all other matter. Is that what you mean? How are we
going to take care of the news? It is not a magazine of stories and
fiction; it is a magazine of news, and the news of the period between
August 15th and September 15th, for instance, will become stale if it is
not used in the September 15th issue and runs over until the October
15th issue. It is the American Nut Journal. I think your idea can be
carried out very fully by featuring the convention as the main thing,
but not to use every last page for it.
MR. TUCKER: No. My idea wasn't to give the whole magazine up to that.
But when you got up that magazine, to have the northern nut growers
convention stick right out.
MR. OLCOTT: Sure.
THE PRESIDENT: Wasn't it your idea to have some of the pictures, too?
MR. OLCOTT: I see.
MR. TUCKER: Yes; run some of the pictures, and so forth.
THE PRESIDENT: Mr. Olcott, I am sure, is willing to give that issue just
as soon as we can get more members and more money.
MR. OLCOTT: We are carrying the nut journal on its subscription list.
There is no advertising to speak of in this pioneer industry. The nut
nurserymen do not advertise; they should. People want to know where they
can get nuts, butternuts and hickory nuts. The people in the South who
grow pecans are doing a commercial business but they don't have to
advertise; they can't furnish enough nuts to meet the demand. There is
no occasion for them to ask for customers; the customers are flocking to
their doors and standing in line. People want to know where to get
black walnuts; they write in to me. I don't kn
|