h an inscription
denoting, that it was taken in less than three years by less than twenty
thousand men.

I am, Sir, &c.

TOM TOY.

No. 40. SATURDAY, JANUARY 20, 1759.

The practice of appending to the narratives of publick transactions more
minute and domestick intelligence, and filling the newspapers with
advertisements, has grown up by slow degrees to its present state.

Genius is shown only by invention. The man who first took advantage of
the general curiosity that was excited by a siege or battle, to betray
the readers of news into the knowledge of the shop where the best puffs
and powder were to be sold, was undoubtedly a man of great sagacity, and
profound skill in the nature of man. But when he had once shown the way,
it was easy to follow him; and every man now knows a ready method of
informing the publick of all that he desires to buy or sell; whether his
wares be material or intellectual; whether he makes clothes, or teaches
the mathematicks; whether he be a tutor that wants a pupil, or a pupil
that wants a tutor.

Whatever is common is despised. Advertisements are now so numerous that
they are very negligently perused, and it is, therefore, become
necessary to gain attention by magnificence of promises, and by
eloquence sometimes sublime and sometimes pathetick.

Promise, large promise, is the soul of an advertisement. I remember a
_wash-ball_ that had a quality truly wonderful--it gave an _exquisite
edge to the razor_. And there are now to be sold, _for ready money
only_, some _duvets for bed-coverings, of down, beyond comparison
superior to what is called otter-down_, and indeed such, that its _many
excellencies cannot be here set forth_. With one excellence we are made
acquainted--_it is warmer than four or five blankets, and lighter than
one._

There are some, however, that know the prejudice of mankind in favour of
modest sincerity. The vender of the _beautifying fluid_ sells a lotion
that repels pimples, washes away freckles, smooths the skin, and plumps
the flesh; and yet, with a generous abhorrence of ostentation,
confesses, that it will not _restore the bloom of fifteen to a lady of
fifty_.

The true pathos of advertisements must have sunk deep into the heart of
every man that remembers the zeal shown by the seller of the _anodyne
necklace_, for the ease and safety of _poor teething infants_, and the
affection with which he warned every mother, that _she would never
forgive hersel