of them combined to seize our whole plan;
and, without the least attempt to vary or improve it, began, with the
utmost vigour to print and circulate the London Magazine, with such
success, that in a few years, while we were printing the fifth edition
of some of our earliest numbers, they had seventy thousand of their
books returned, unsold, upon their hands.
It was then time to exert their utmost efforts to stop our progress, and
nothing was to be left unattempted that interest could suggest. It will
be easily imagined, that their influence, among those of their own
trade, was greater than ours, and that their collections were,
therefore, more industriously propagated by their brethren; but this,
being the natural consequence of such a relation, and, therefore,
excusable, is only mentioned to show the disadvantages against which we
are obliged to struggle, and, to convince the reader, that we who depend
so entirely upon his approbation, shall omit nothing to deserve it.
They then had recourse to advertisements, in which they, sometimes, made
faint attempts to be witty, and, sometimes, were content with being
merely scurrilous; but, finding that their attacks, while we had an
opportunity of returning hostilities, generally procured them such
treatment as very little contributed to their reputation, they came, at
last, to a resolution of excluding us from the newspapers in which they
have any influence: by this means they can, at present, insult us with
impunity, and without the least danger of confutation.
Their last, and, indeed, their most artful expedient, has been to hire
and incite the weekly journalists against us. The first weak attempt was
made by the Universal Spectator; but this we took not the least notice
of, as we did not imagine it would ever come to the knowledge of the
publick.
Whether there was then a confederacy between this journal and Common
Sense's, as at present, between Common Sense and the Craftsman; or
whether understandings of the same form receive, at certain times, the
same impressions from the planets, I know not; but about that time war
was, likewise, declared against us by the redoubted author of Common
Sense; an adversary not so much to be dreaded for his abilities, as for
the title of his paper, behind which he has the art of sheltering
himself in perfect security. He defeats all his enemies by calling them
"enemies to common sense," and silences the strongest objections and the
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