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features, such as the New Way disappearing doors that divide in the
center, and slide into the ends of the wardrobe and do not project
into the aisle.
"The New Way revolving rack with the patent locking device, which
works loaded or unloaded with equal ease--no friction, no leverage, no
noise.
"They find the New Way low center wardrobes give an unobstructed view
all over the store and are the only wardrobes made that are entirely
practical for grouping in front of a furnishing or hat department.
"Likewise the high double deck wall wardrobes have more than double
the capacity of tables."
The wardrobe man illustrated his talk with photographs and backed his
arguments with figures.
The upshot of it was that he made a complete ground plan of the
Lambert store with a modern selling arrangement and New Way fixtures
in their proper places.
But before Stucker would admit the wisdom of the improvement, he
argued it from every point of view.
"The farmer trade," he said, "would imagine that they would have to
pay higher prices for clothing to make up the cost of new fixtures."
This, mind you, today when the farmer is the most enlightened member
of the community--when he is using progressive methods in marketing
his own product, to reduce his costs and increase his profits!
Lem acknowledged that the clothiers who are handling the finest
merchandise are fitting up their stores with New Way Crystal
Wardrobes, and he didn't like to admit that the Lambert Store didn't
sell high grade merchandise.
He conceded that fine goods in every other line of trade are treated
with the care and respect they deserve, otherwise they would suffer in
the handling and cease to be fine merchandise.
Finally, Lem admitted that the discerning public does judge a
merchant's stock by the way he treats it, so that the store with New
Way Wardrobes as a feature is not only the most progressive store, but
in practically every instance the most prosperous in the clothing
trade of its locality.
After Sam had given the order his one thought was impatience for the
completion of the job.
"I must have that stuff all installed so that I can have my opening a
week ahead of the other people.
"Here, Stucker," called Sam to that gloomy soul, who had gone behind a
stock of work-shirts, while the order was being signed, "we'll let you
dispose of the old fixtures. That's a job that's just about your size.
"I tell you, Stucker, a natural-bo
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