ssary side lines. No
one would mistake it for a haberdasher's. You have been known from the
beginning as the leading clothier. That's the reputation you want to
keep.

"Mr. Lambert, one of the important problems of this store is to house
your stock in new fixtures and at the same time widen your aisles.

"You can not see how that is possible. It is really the only problem I
have to solve for you, and it is easy."

The little man with the big spectacles had things moving. He was not
much of a salesman but he knew all about merchandising in a retail
store.

And he certainly was familiar with every store fixture and selling
device that had ever been invented, its good and bad points, where it
was practical and where it was not.

"Before a merchant puts money into store equipment," said the wardrobe
man, "he ought to be sure that he is getting the very latest and most
improved models. He owes this to himself as a protection for his
investment.

"There is always a temptation to save a few dollars by adopting a poor
imitation or some out-of-date device.

"The latest and best is the cheapest in the end, especially when you
consider convenience and durability.

"A pretty safe guide is to see what the biggest and best stores
everywhere are installing today.

"You will find such merchants as John Wanamaker in his Philadelphia
and New York stores equipping his clothing departments solely with New
Way Crystal Wardrobes;

"Browning, King & Company in seventeen cities;

"Schuman, Kennedy, Posner, Talbot Company, Jordan-Marsh & Company,
Leopold Morse Company, McCullough & Parker in Boston;

"George Muse Company in Atlanta;

"Mullen & Bluett of Los Angeles;

"Becker of San Francisco;

"Burkhardt of Cincinnati;

"Lazarus, and Meyer Israel of New Orleans;

"And more than a thousand others--all the representative stores of
their localities.

"These men have selected the New Way Crystal Wardrobes after careful
comparison with every other device on the market.

"They have found the New Way Crystal Wardrobe the most sightly and
compact--having the largest capacity with the greatest ease of
operation.

"They find that they show the goods better; that the clerks can work
faster from them; that half a dozen clerks can sell from one wardrobe
at the same time; that one boy can keep the stock in good shape where
four were inadequate under any other plan.

"They find that the New Way people have basic patents on specia