al profit. This room
should be located on the direct automobile road in order to attract
tourists and automobile parties. An annual membership fee of from 50
cents to $1 generally is required for these organizations, and a
charge of from 10 to 15 per cent of the selling price usually is made
to cover the cost of selling. In a few instances the managing board
has been able to secure an efficient person to take charge of the
enterprise for a specified percentage on the sales.
Wholesale grocery concerns are interested in big things--orders can
be placed with them. Soda fountains in towns and cities are excellent
customers for the freshest eggs they can get. They are encroaching
more and more on the trade of the restaurants and lunch rooms. Many
serve light luncheons and would be interested in good butter,
preserves and jams. When you get a list of names and addresses write
to several dozen places, tell what your organization has in the way of
guaranteed eggs, homemade products and what kind of service you could
offer in the way of regular shipments. When orders come it is an easy
matter to look up at your local bank the responsibility of any
customer, so there is little risk. Or cash can be insisted upon with
every order, although large concerns prefer to pay after receipt of
goods and bill.
Each woman in this cooeperative organization must keep her goods up to
a certain standard, for an inferior lot of goods sent to a large firm
might ruin a reputation.
Three things govern the sale of canned products--appearances, quality
and price. So many things enter into consideration of prices
obtainable that it is difficult to set a standard which will be
applicable to different sections. The quality of the pack, its
neatness, the method of marketing and many other matters must be
considered in deciding this all-important point. As a general
proposition, however, if the products are uniformly high grade, prices
may be obtained which are somewhat in excess of factory-made products
marketed in the same manner.
Like any other new industry, the selling should be developed slowly in
order to minimize the possibility of loss and to assure stable
business. One should study the situation carefully both from the
manufacturing and marketing standpoints. Plan the season's campaign
before taking up the work, and do not let the enthusiasm of the
beginner interfere with good business judgment.
The selling when rightly managed can be m
|