mention Cephalic Oil, and
call attention to its remarkable concurrence with the principles of
Vauquelin's analysis; ridiculing all those who thought hair could be
made to grow, and proclaiming the danger of dyeing it.

These articles rejoiced the soul of Gaudissart, who used them as
ammunition to destroy prejudices, bringing to bear upon the provinces
what his successors have since named, in honor of him, "the charge
of the tongue-battery." In those days Parisian newspapers ruled the
departments, which were still (unhappy regions!) without _local organs_.
The papers were therefore soberly studied, from the title to the name
of the printer,--a last line which may have hidden the ironies of
persecuted opinion. Gaudissart, thus backed up by the press, met with
startling success from the very first town which he favored with his
tongue. Every shopkeeper in the provinces wanted the gilt frames, and
the prospectuses with Hero and Leander at the top of them.

In Paris, Finot fired at Macassar Oil that delightful joke which
made people so merry at the Funambules, when Pierrot, taking an old
hair-broom, anointed it with Macassar Oil, and the broom incontinently
became a mop. This ironical scene excited universal laughter. Finot
gaily related in after days that without the thousand crowns he earned
through Cephalic Oil he should have died of misery and despair. To him
a thousand crowns was fortune. It was in this campaign that he
guessed--let him have the honor of being the first to do so--the
illimitable power of advertisement, of which he made so great and so
judicious a use. Three months later he became editor-in-chief of a
little journal which he finally bought, and which laid the foundation
of his ultimate success. Just as the tongue-battery of the illustrious
Gaudissart, that Murat of travellers, when brought to bear upon the
provinces and the frontiers, made the house of A. Popinot and Company
a triumphant mercantile success in the country regions, so likewise did
Cephalic Oil triumph in Parisian opinion, thanks to Finot's famishing
assault upon the newspapers, which gave it as much publicity as that
obtained by Brazilian Mixture and the Pate de Regnauld. From the start,
public opinion, thus carried by storm, begot three successes, three
fortunes, and proved the advance guard of that invasion of ambitious
schemes which since have poured their crowded battalions into the arena
of journalism, for which they have created--o