et stock, such as dogs
or Shetland ponies. In this case the advantage of such additions
depends upon the fact that the greatest cost is that of advertising,
and, if anything that will be associated in the buyer's mind with
the main article be added to the catalog, it will result in
additional sales at a low rate of advertising cost.

Egg Farming the Most Certain and Profitable.

We have now discussed all the branches of the poultry business save
that of egg production, and the result of our review indicates that
most of these fields are either of limited opportunities or that
they present obstacles in the very nature of the work that prevent
their being conducted on a large scale.

Egg production is undoubtedly the most promising and profitable
branch of the poultry industries. The chief reason that this is true
is to be found in the fact that the most difficult feature in
chicken growing is the rearing of young stock through the brooding
period. Now, as the eggs laid by a hen are worth several times the
value of her carcass, it stands to reason that once we succeed in
rearing pullets, egg farming must be the most profitable business to
engage in.

For each hen that passes through a laying period there is her own
carcass, and at least one cockerel, that are necessarily produced
and that must be marketed. Now, the pullet is worth more for egg
producing than can be realized for her as a broiler or roaster, and
her extra worth may be considered as counter-balancing the price at
which cockerels must be sold.

The egg crop represents about two-thirds of the value of all poultry
products, and the demand for the high grade goods has never been
satisfied. Egg farming cannot easily be overdone, whereas any other
type of poultry production must compete with the cockerels and hens
that are a by-product of egg farming.

Egg farming by no means relieves one from the difficulties of
incubation and growing young stock, but it does throw these
difficult parts of the business at the natural season of the year
and results in a distribution of work throughout a longer period of
time.

In the remainder of the volume we will consider the poultryman as an
egg farmer. We will also, unless otherwise stated, assume that he is
a White Leghorn egg farmer, who is hatching by artificial
incubation. Such reference to the marketing of poultry flesh or to
other breeds will be made only in comparison of this type of the
business or in rela