there are other men in these camps, and we must
handle goods and foodstuffs not only to these 30 new cities but to a
great population 3,000 miles away.

It is absolutely necessary to utilize our facilities to the maximum and
to extend the use of the highways by the more efficient use of motor
vehicles which can operate independent of fixed lines or terminals where
congestion of traffic is likely to occur. The motor truck can help the
railroad by reducing the short-haul load, and also act as a feeder line
in sections far removed from market.

Added to the increased loads of goods to be transported is the fact that
man power must be conserved. Heretofore the farmer has done his own
hauling to market, but adoption of the rural motor express will enable
him to delegate his hauling and to devote his own time to farm
operations. An enormous waste of time and labor of both men and teams
can be prevented by consolidating the small loads from a number of farms
into a single load to be carried by a motor truck.

In many localities local food supplies are in need of development. A
better use must be made of agricultural lands in the immediate vicinity
of population centers. It improves the business of the local community
and adds to the total food supply of the country. The improvement of
marketing facilities through the opening of regular daily traffic to
market centers and shipping points is a most effective agency in
encouraging food production.

We have, therefore, three outstanding facts that demand especial
attention be given to the increased use of the highways for rural
transportation:

1. The increased volume of foodstuffs to be hauled.

2. The need for more labor on farms.

3. The need to encourage local food production.

=The Purpose of Rural Motor Express.=

The motor truck has demonstrated its adaptability to the hauling of farm
products. It is dependable wherever the roads are capable of carrying
its load. The use of the motor truck for farm transport is growing
rapidly and in the vicinity of many cities regular routes are now
maintained. The purpose of the organization of rural express on a
national scale is to bring to agricultural communities throughout the
country an understanding of the greater benefits to be derived from
regular daily service over the main highways from farm to city and from
city to farm.

By "Rural Motor Express" is meant the use of the motor truck in regular
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