eries of shots of kitchens. Burckhardt caught a glimpse of what
looked like the cigar stand in his office building.

It was baffling and Burckhardt would have loved to stand there and
puzzle it out, but it was too busy a place. There was the chance that
someone would look their way or walk out and find them.

* * * * *

They found another room. This one was empty. It was an office, large
and sumptuous. It had a desk, littered with papers. Burckhardt stared
at them, briefly at first--then, as the words on one of them caught
his attention, with incredulous fascination.

He snatched up the topmost sheet, scanned it, and another, while
Swanson was frenziedly searching through the drawers.

Burckhardt swore unbelievingly and dropped the papers to the desk.

Swanson, hardly noticing, yelped with delight: "Look!" He dragged a
gun from the desk. "And it's loaded, too!"

Burckhardt stared at him blankly, trying to assimilate what he had
read. Then, as he realized what Swanson had said, Burckhardt's eyes
sparked. "Good man!" he cried. "We'll take it. We're getting out of
here with that gun, Swanson. And we're going to the police! Not the
cops in Tylerton, but the F.B.I., maybe. Take a look at this!"

The sheaf he handed Swanson was headed: "Test Area Progress Report.
Subject: Marlin Cigarettes Campaign." It was mostly tabulated figures
that made little sense to Burckhardt and Swanson, but at the end was a
summary that said:

Although Test 47-K3 pulled nearly double the number of new
users of any of the other tests conducted, it probably
cannot be used in the field because of local sound-truck
control ordinances.

The tests in the 47-K12 group were second best and our
recommendation is that retests be conducted in this appeal,
testing each of the three best campaigns with and without
the addition of sampling techniques.

An alternative suggestion might be to proceed directly with
the top appeal in the K12 series, if the client is unwilling
to go to the expense of additional tests.

All of these forecast expectations have an 80% probability
of being within one-half of one per cent of results
forecast, and more than 99% probability of coming within 5%.

Swanson looked up from the paper into Burckhardt's eyes. "I don't get
it," he complained.

Burckhardt said, "I don't blame you. It's crazy, but it fits the
facts, Sw