WILLARD NEW CHAMPION and JACK JOHNSON RETAINS TITLE. When President
McKinley died in September, 1901, one prominent Milwaukee newspaper man
held locked on his presses from 8:00 A.M. until the President died at
midnight the plates that would print the whole story of Mr. McKinley's
life, assassination, and death. Then when the flash came announcing the
dreaded event, the presses were started, and ten seconds afterward
newsboys were crying the death of the President of the United States.
Such are some of the devices editors use to publish news in the shortest
possible time.
IV. THE BUSINESS DEPARTMENT
=30. Divisions of the Business Department.=--When the paper issues from
the press, it passes into the hands of the circulation manager, whose
duties are in an entirely different department of the newspaper
organization,--the business department. This department is divided into
two or three more or less closely connected divisions, presided over by
the circulation manager, the advertising manager, and the cashier. Over
all these is the business manager, who supervises the department as a
whole.
=31. The Circulation Manager.=--The work of the circulation manager has
been termed simple by outsiders. But the simplicity exists only for
outsiders. The distribution of a hundred thousand to a million papers a
day is not a small task in itself, particularly when one considers the
scores of trains to be caught, the dozens of delivery wagons and wagon
drivers to be guided, and the hundreds of newsboys and newsstands to be
supplied with the very latest editions at the very earliest moment. Yet
the circulation manager's duties are even more multifarious than this.
All the canvassers for new subscriptions are under his supervision. The
organization of the newsboys for selling his paper is his duty,--and it
is marvelous how the good-will of the newsboys, even when they handle
all rival publications, can boost the sales of some particular
circulation manager's papers. The advertising of the paper's past and
forthcoming news features, such as stories by special writers, exclusive
dispatches, etc., are the brunt of his work, because in so far as he
makes people believe in the superiority of his news, they will buy the
papers. Even the outcries against public grievances and the publication
of subscription lists for charitable purposes are often the thoughts of
the circulation manager, because they invite more readers. Some
managers, u
|