ppropriate the photoplay as his
means of propaganda and begin. From its intrinsic genius it can give his
profession a start beyond all others in dominating this land. Or such is
one of many speculations of the present writer.

The photoplay can speak the language of the man who has a mind World's
Fair size. That we are going to have successive generations of such
builders may be reasonably implied from past expositions. Beginning with
Philadelphia in 1876, and going on to San Francisco and San Diego in
1915, nothing seems to stop us from the habit. Let us enlarge this
proclivity into a national mission in as definite a movement, as
thoroughly thought out as the evolution of the public school system, the
formation of the Steel Trust, and the like. After duly weighing all the
world's fairs, let our architects set about making the whole of the
United States into a permanent one. Supposing the date to begin the
erection be 1930. Till that time there should be tireless if indirect
propaganda that will further the architectural state of mind, and later
bring about the elucidation of the plans while they are being perfected.
For many years this America, founded on the psychology of the Splendor
Photoplay, will be evolving. It might be conceived as a going concern at
a certain date within the lives of men now living, but it should never
cease to develop.

To make films of a more beautiful United States is as practical and worth
while a custom as to make military spy maps of every inch of a neighbor's
territory, putting in each fence and cross-roads. Those who would satisfy
the national pride with something besides battle flags must give our
people an objective as shining and splendid as war when it is most
glittering, something Napoleonic, and with no outward pretence of
excessive virtue. We want a substitute as dramatic internationally, yet
world-winning, friend making. If America is to become the financial
centre through no fault of her own, that fact must have a symbol other
than guns on the sea-coast.

If it is inexpedient for the architectural patriarchs and their young
hopefuls to take over the films bodily, let a board of strategy be formed
who make it their business to eat dinner with the scenario writers,
producers, and owners, conspiring with them in some practical way.

Why should we not consider ourselves a deathless Panama-Pacific
Exposition on a coast-to-coast scale? Let Chicago be the transportation
building,