the largest possible number of current contributors. This
means that the institution shall constantly be making its appeals;
but, if these constant appeals are to be successful, the institution
is forced to do excellent work and meet real and manifest needs.
Moreover, the interest of many people affords the best assurance of
wise economy and unselfish management as well as of continued support.
We frequently make our gifts conditional on the giving of others, not
because we wish to force people to do their duty, but because we wish
in this way to root the institution in the affections of as many
people as possible who, as contributors, become personally concerned,
and thereafter may be counted on to give to the institution their
watchful interest and cooeperation. Conditional gifts are often
criticized, and sometimes, it may be, by people who have not thought
the matter out fully.
Criticism which is deliberate, sober, and fair is always valuable and
it should be welcomed by all who desire progress. I have had at least
my full share of adverse criticism, but I can truly say that it has
not embittered me, nor left me with any harsh feeling against a living
soul. Nor do I wish to be critical of those whose conscientious
judgment, frankly expressed, differs from my own. No matter how noisy
the pessimists may be, we know that the world is getting better
steadily and rapidly, and that is a good thing to remember in our
moments of depression or humiliation.
THE BENEVOLENT TRUSTS
To return to the subject of the Benevolent Trusts, which is a name for
corporations to manage the business side of benefactions. The idea
needs, and to be successful must have, the help of men who have been
trained along practical lines. The best men of business should be
attracted by its possibilities for good. When it is eventually worked
out, as it will be in some form, and probably in a better one than we
can now forecast, how worthy it will be of the efforts of our ablest
men!
We shall have the best charities supported generously and adequately,
managed with scientific efficiency by the ablest men, who will gladly
he held strictly accountable to the donors of the money, not only for
the correct financing of the funds, but for the intelligent and
effective use of every penny. To-day the whole machinery of
benevolence is conducted upon more or less haphazard principles. Good
men and women are wearing out their lives to raise money to su
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