day all his life, and now, as an old man, is forced to
discharge his only clerk. You all know the grocer who has changed
from one store to another and another, and who finally turns up as a
collector for your milkman. You all know the hard working milliner
and, perhaps, have followed her career until she was lost to sight
amid sickness and distress. You all have friends among stationers
and newsdealers. You have seen them labor day in and day out, from
early morning until late at night; and have observed with sorrow the
small fruits of their many years of toil.

Why did they fail?

(4)

(_Illustrated Sunday Magazine_)

THE MAN WHO PUT THE "PEP" IN PRINTING

Look at your watch.

How long is a second? Gone as you look at the tiny hand, isn't it?
Yet within that one second it is possible to print, cut, fold and
stack sixteen and two-thirds newspapers!

Watch the second hand make one revolution--a minute. Within that
minute it is possible to print, cut, fold and stack in neat piles
one thousand big newspapers! To do that is putting "pep" in
printing, and Henry A. Wise Wood is the man who did it.

CHAPTER VIII

STYLE

STYLE DEFINED. Style, or the manner in which ideas and emotions are
expressed, is as important in special feature writing as it is in any
other kind of literary work. A writer may select an excellent subject,
may formulate a definite purpose, and may choose the type of article
best suited to his needs, but if he is unable to express his thoughts
effectively, his article will be a failure. Style is not to be regarded
as mere ornament added to ordinary forms of expression. It is not an
incidental element, but rather the fundamental part of all literary
composition, the means by which a writer transfers what is in his own
mind to the minds of his readers. It is a vehicle for conveying ideas
and emotions. The more easily, accurately, and completely the reader
gets the author's thoughts and feelings, the better is the style.

The style of an article needs to be adapted both to the readers and to
the subject. An article for a boys' magazine would be written in a style
different from that of a story on the same subject intended for a Sunday
newspaper. The style appropriate to an entertaining story on odd
superstitions of business men would be unsuitable for a popular
exposition of wireless telephony. In a word, the