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tends to grow unabated without the presence of fungus, so too does corporate power grow without the restrictive influence of government. This in itself may not have been so terrible. E-commerce certainly has its strengths and the economic development associated with a profit-driven internet creates new reasons for new countries to get their populations online. But an interactive marketplace is not fertile soil for networked democracy or public participation. As we have seen, the objective of marketers online is to reduce interactivity, shorten consideration and induce impulsive purchases. That's why the software and interfaces developed for the commercial webspace tended to take user's hands off the keyboard and onto the mouse. The most successful programs, for them, lead people to the 'buy' button and let them use the keyboard only to enter their credit card numbers and nothing else. The internet that grew from these development priorities, dominated by the World Wide Web instead of discussion groups, treats individuals more as consumers than as citizens. True, consumers can vote with their dollars, and that in a way feels something like direct communication with the entity in charge - the corporation. But this is not a good model for government. Sadly, though, it's the model being used to implement these first efforts at teledemocracy. And it's why these efforts suffer from the worst symptoms of consumer culture: they focus on short-term ideals, they encourage impulsive, image-driven decision-making and they aim to convince people that their mouse-clicking is some kind of direct action. Anyone arguing against such schemes must be an enemy of the public will, an elitist. Teledemocracy is a populist revival, after all, isn't it? Perhaps. But the system of representation on which most democracies were built was intended to buffer the effects of such populist revivals. Although they may not always (or even frequently) live up to it, our representatives' role is to think beyond short-term interests of the majority. They are elected to protect the rights of minority interests, the sorts of people and groups who are now increasingly cast as 'special interest groups'. Achieving the promise of network democracy The true promise of a network-enhanced democracy lies not in some form of web-driven political marketing survey, but in restoring and encouraging broader participation in some of the internet's more inte
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