ore.

Her deck, once red with heroes' blood,
Where knelt the vanquished foe,
When winds were hurrying o'er the flood
And waves were white below,
No more shall feel the victor's tread,
Or know the conquered knee;--
The harpies of the shore shall pluck
The eagle of the sea!

Oh, better that her shattered hulk
Should sink beneath the wave;
Her thunders shook the mighty deep,
And there should be her grave;
Nail to the mast her holy flag,
Set every threadbare sail,
And give her to the god of storms,
The lightning and the gale.
OLIVER WENDELL HOLMES.

[15] Built about 1800, the frigate _Constitution_ had a career that
aroused popular fancy. She was at the bombardment of Tripoli in 1804;
captured the British frigate _Guerriere_ August 2, 1812; captured the
British frigate _Java_ December 29, 1812; and on February 20, 1815,
captured the British ships _Cyane_ and _Levant_. In 1830, when it was
proposed to break her up, Holmes wrote this poem by way of protest. The
result was that the ship was preserved. She now lies at the Boston Navy
Yard, an object of great historic and patriotic interest. The poem is a
kind of poetic editorial.

CHAPTER XVIII

ADVERTISEMENTS

"I hold every man a debtor to his profession; from the which as
men of course do seek to receive countenance and profit, so
ought they of duty to endeavour themselves by way of amends to
be a help and ornament thereunto."--FRANCIS BACON.

I. Introduction

In no field is the writer of English more generously rewarded than in
advertising. The annual expenditure for advertising in the United States
is close to $1,000,000,000 and is rapidly increasing. Writers skilled in
presenting goods to the public command very large salaries in the
distribution of this great sum. The profession has been steadily
attaining higher standards and has made a place for its members in
nearly every business house in the country. It is certain, however, that
there is still a vast field open for advertising development.

II. Assignment I

Make a list of the reasons that would induce you to buy a particular
kind of fountain pen; suit of clothes; set of books; stove or range;
lead pencil; candy.

III. Example

(See page 109.)

IV. Definition

An advertisement is an argumentative composition cut down to its
simplest elements, a composition in which single wor